Corporate blogging also known as corporate weblog is a communication tool used by an organization to reach its organization goals.
Corporate blogging can be dividing to two parts which are internal blogging and external blogging. Internal blogging is use by an organization to share information internally. Normally, it can be found in the company intranet where employees participate in discussion of various issues within the organization. External blogging is an communication tools use by an organization to make announcement publically. For example, new launch product, explain policies, respond to customer queries.
How does corporate blogging add value to an organization?
- Informally communication attracts more participants.
- Reliably feedbacks from customers comment.
- External party comments enhance the credibility of corporate blogs.
- Create familiarity by sharing company information’s.
- Creation and improve brand image.
- Maintain a public relationship.
- Promotion of new launch product or services.
- expending business by attracting internet users (potential customer).
Even though corporate blogging provide companies with various kind of benefits, but the usage of corporate blogging are still in vast minority. The reason is because:
- Low participant of public to companies’ blogs make companies feel that creating a corporate blog is unnecessary.
- Most of the companies’ culture does not accept such informal communication tools.
- Companies afraid some important information’s will be disclose to the public.
- Negative comment from public may destroy the image of the company.
The links below are some examples of corporate blog :